Introduction
The rapid dissemination of mobile phones equipped with smartphone capabilities has put access to vast amounts of information and processing power at the fingertips of a broad swath of the global population. Smartphone sales surpassed ‘feature phone’ sales in 2013,1 and millions of ‘apps’ are now available in the app stores of leading mobile operating systems.2 For clarity, the term ‘app’ is an abbreviation of ‘application.’ The meaning of the term is evolving, but in this context, it refers to a relatively small programme with a specific or specialised purpose that can be downloaded onto a mobile device. Concurrently, mobile health applications (‘mHealth’ apps) have enjoyed significant growth due to high demand in the collection and dissemination of health-related information between patients, providers and researchers.3
The growth in mHealth has been accompanied by the opportunity to study population-level behaviour and dynamics via ‘app analytics’. ‘App analytics’ is a term broadly describing the capture, analysis and visualisation of metadata, such as details of app usage (eg, the screen being viewed) or more general information (eg, the location of the mobile device). These analytical capabilities have become very easy to integrate into apps, and analytics and data visualisation products are offered by leading companies such as Google, Amazon and Microsoft for all major mobile device operating systems.4–7
To date, there has been very little scholarly work related to healthcare app analytics. The studies that have been undertaken have often been limited by small sample sizes due to relatively small distribution or adoption of the studied apps. This in turn was a result of either the study design itself or a lack of organic growth of the user base. In addition, the existing studies in the literature have been primarily focused on mHealth apps used by patients. Such studies include behavioural interventions,8 9 ‘wearables’ for cardiology research10 and improvements in diabetes management.11–15 It has become important to understand the drivers of app download by patients and subsequent app usage, and app-based analytics have been used to validate interview-based findings in this area.16 17
The literature on analytics for mHealth apps designed for use by clinicians is even more limited. Several studies have examined app use in resident education.18 19 Another study by authors at Medecins Sans Frontieres (MSF; Doctors Without Borders) evaluated usage of an MSF clinical guidance app by 3500 users in 150 countries.20 Also, crowdsourcing of medical opinions has been investigated in a study of 72 providers.21 Most of these existing studies evaluated little more than the extent of use of the apps. This was generally due to a lack of demographic information about the user base. This lack of demographics made it difficult to answer more advanced questions such as relative use by physicians versus non-physicians or adoption of the app outside of the intended target community. There is significant interest in how these technologies may impact healthcare administration and governance in low-income and middle-income countries (LMIC).22
The current study attempts to overcome these limitations and begin to characterise in more detail the global mHealth adoption and usage patterns by physicians and other healthcare providers, particularly focusing on differences between LMIC and higher income countries. The focus of this study was on adoption and use of a free Android app designed for anaesthesia healthcare professionals providing age and weight based guidelines for airway equipment, physiological reference data and drug dosing. Data collection occurred via a custom analytics and survey administration module integrated into the app. The app was released in 2011, and it was installed on approximately 100 000 devices globally as of December 2015.